Bidooh has developed its own intelligent and automated digital billboard advertising platform built in the cloud that will leverage blockchain technology to address each of these challenges and more. Now, for the first time, advertisers, publishers and consumers can all benefit from a truly global and accessible digital advertising platform. We call it Decentralized Digital Billboards.
Developed, proven and already at minimum viable product (MVP) stage and live on bidooh.com, the Bidooh platform enables advertisers to buy, upload and manage their own digital advertising in 10 second increments on any Bidooh supported publisher billboard screen anywhere in the world. Using either desktop or mobile devices, advertisers will be able to accomplish this process in minutes, not days or weeks.
The global billboard (OOH) market is currently worth around $34.8bn per annum. Exciting as this is, the market suffers from historic challenges impacting advertisers, publishers and consumers alike. The most often criticized are; costs borne by advertisers due to too many middlemen; misleading information of targeting efficiency; slow speed to market; and ease of fraud.
Bidooh has developed its own intelligent and automated digital billboard advertising platform built in the cloud that will leverage blockchain technology to address each of these challenges and more. Now, for the first time, advertisers, publishers and consumers can all benefit from a truly global and accessible digital advertising platform.
Token Type: ERC20
KYC Required: Yes
Min/Max Personal Cap: $100/no limit
Payment Methods: Ethereum, Bitcoin, Litecoin, Bitcoin Cash, Stellar Lumens
Excluded Countries: China & USA
Bidooh has allocated 70% of the tokens for the token sale. 15% of the tokens are being held in reserve to be used for bounty programs, air-drops, partnerships and other promotional activities. The remaining 15% will be allocated to Bidooh’s team and advisors.
Each time the advert associated with a transaction has an actionable event, such as being successfully scheduled, triggered for display, displayed and viewed by a person(s), the relevant data points and metrics are stored against the transaction and stored on the blockchain.
Max Keiser - Broadcaster, Film-Maker, Partner in Crypto
VC Fund @HeisenbergCap
Bidooh is an end-to-end solution that makes digital billboard advertising simple and accessible to all.
Any advertiser can simply download the Bidooh app (or visit the Bidooh portal), create an advert, choose a location, set a budget and press the Publish button. Their advert then goes through a lightning-fast approval process and is uploaded to their selected screen in real-time.
Bidooh screens can be deployed and installed as a complete all-in-one solution to any publisher location and are immediately part of the Bidooh global advertising network.
Existing screen owners simply need to plug in one of our ‘Bidooh boxes’ to their existing screens (via HDMI) to become a part of the platform. Advertisers and media agencies can then access and publish adverts on those screens within seconds of joining.
Using demographics, advertisers can choose from a wide range of factors, such as what age and gender they want to target with adverts to ensure that marketing reaches the right audience.
Bidooh’s current platform, which is live and in use, is a turnkey advertising management platform which allows you to add screens to your network instantly, giving you full management functionality of screens in all of your locations. Bidooh’s smart advertising platform enables advertisers to instantly create, publish and pay for an advert in real-time.
The Bidooh AdPaaS (Advertising Platform as a Service) platform connects Advertising content players fitted with additional hardware (such as cameras, and other sensors) to fetch content from a centralized advertising creative content store and play them on a local screen.
Give your advert a name then select your advert design. You can create text/image-based ads or opt for an image only.
Depending on your chosen screen, you can upload either landscape (1920 x 1080) or portrait (1080 x 1920) images.
Upload a logo, add text and additional formatting then preview your work. You can even copy your ad to create alternatives later.
Decide where you want your add to be placed. Select either a single and multiple locations depending on your campaign.
Choose when your ad will run, as well as selecting the target audience criteria, such as age, gender, features etc.
Finally, set your daily campaign budget and pay options. Your advert is then be forwarded to Bidooh for approval.
That’s it. Your advert is running on your chosen screen with your selected preferences.
Managing your account is a breeze.
Our easy to use portal dashboard gives you full control and visibility in real-time of your campaign data.
Our portal is accessible from PC’s, tablets and mobiles, so you’ll never be too far from your data.
You can select any date range to analyse specific demographics such as appearance, age gender, beard/moustache, emotion, glasses/sunglasses. Future options will include: number of visits, visit duration, brand recognition, colors, hair color.
Future options will include: number of visits, visit You can track and report on footfall based upon the number of visitors that pass the screens. Bidooh cameras capture footfall impressions up to 7m away from the screen.
Where existing screens and infrastructure already exist, an easy to install, low-cost Bidooh Box can be provisioned, utilising HDMI connectivity to the unit. Designed for resilience, the Bidooh Box will play locally stored adverts and capture anonymised data even if the connection to the network is lost.
We provide a wide range of integrated solutions and standalone screens to cater for most, if not all, digital advertising environments.
Full details are available on request.
To learn more about our products and software solutions for existing signage infrastructure, contact one of our team for details.Get in Touch
• Deploy MVP of Bidooh Web Platform v1.0
• Write ERC20 smart contract code
• Audit smart contract code
• Deploy MVP of Bidooh Web Platform v1.1
• Video support with 10 second intervals
• Build alpha advertiser Bidooh iOS app v1.0
• Build network capability for global scalability with languages and currency support
• Deploy Bidooh Web Platform v1.2
• Location specific stats, age and gender breakdown
• Screen utilization stats
• Personalized targeting to age & gender
• Deploy ERC20 Smart Contract
• Deploy Bidooh Web Platform v1.3
• Media Agency support with tiered account
• Advanced ad scheduling for future bookings
• Build beta advertiser Bidooh iOS app v1.1
• Deploy Bidooh Web Platform v1.4
• Systemwide Bug fixes
• Pre-pay billing implementation
• Post-pay for agencies
• Android player update
• Larger filesize upload support
• Performance updates
• AI facial recognition reporting module.
• Closed networks implementation
• Multi-user level controls
• Automated Approvals
• Whitelabel Functionality – Co-branded Portal
• Device based reporting
• Demographic Targeting Only Ads
• Prototyping blockchain integration – advert impression displays and views stored to the blockchain
• Release Bidooh Web Platform v1.5
• Blockchain Enabled version
• Release advertiser Bidooh iOS app v1.2
• Release advertiser Bidooh Android app v1.0
• Release consumer Android and iOS v1.0 apps for earning tokens on the go
• Freelancer community integration iOS & Android SDKs for billboard proximity detection to target adverts based on public social media feed posts
• Clothing brand recognition targeting
• Align all app version features
• Live video broadcast
• QR Codes to purchase products at screen
• Real-time machine-learning based automated bidding, surge pricing, dynamic campaign delivery
• Vehicle recognition-based targeting for large format outdoor screens
Michael Edelson is a non-executive director of Manchester United F.C.
Michael is an angel investor, venture capitalist and philanthropist who has been instrumental in creating numerous cash shell companies on both AIM and PLUS.
Source: WikipediaRead more...
Bidooh's founders have won many awards for innovation including Pitch at the Palace which was organized by HRH Prince Andrew in London at St James’s Palace and attended by Her Majesty The Queen. The founders were invited to Windsor Castle where HRH Prince Andrew announced, “this is what the audience voted for last night, this is the future of advertising”.
With Michael’s help, they started to assemble a team of experts and discovered the problems that exist within the billboard market. A $34.8bn market that’s still booked over the phone, time consuming, resource heavy and cost prohibitive.
This needed to be fixed.
They imagined being able to book advertising space on digital screens to be as simple as ordering an Uber and priced as flexible as Google Adwords. It would mean any business can buy advertising on digital screens in real-time, opening up the world of digital screens to every small business.
Co-founder - CEO
Ex local government and Internet security consultant worked as a Technical Consultant at Capita Plc which is one of the UK’s biggest government contractors. Was part of the team that built and managed large-scale payment platforms collecting $1.4bn of monthly payments including TfL (Transport for London) Congestion Charging System, BBC TV Licensing and 220 local government payment platforms.
Chief Technology Officer
A seasoned business leader and entrepreneur, working across Media, Media Research, Crypto and Technology businesses, and advertising. Delivering successful world leading products to market across all sectors.
Non-Executive Director, Investor
Served as Executive Vice President of Euronet Worldwide Inc. until 2012. Also served as Executive Vice President and Joint Managing Director of E-pay Ltd subsequent to Euronet's acquisition. Currently serves on the board of Euronet Worldwide as Non-Executive Director.
Chief Financial Officer
A chartered accountant with 15+ years experience in industry, Hannah has worked in marketing and advertising all of her career. From tech PR to one of the UK's leading integrated marketing communications agencies, Hannah brings a wealth of experience with her finance cap on. Hannah is responsible for the financial management and strategy of the business.
An experienced OOH director and sales leader. Ex JCDecaux and ClearChannel which are the largest digital screen owners in the UK. Previously Commercial Director at Titan, Regional Director at Primesight for 10 years, responsible for Sales, Operations and Development.
Chief Compliance Officer
Simon brings 15 years+ experience in regulated UK consumer banking & provides International finance solutions for HNWIs / Companies & Trusts worldwide. Simon is based in Gibraltar which is fast becoming a leading regulatory hub for blockchain ventures and he provides consultancy to ICOs on compliance & banking functions.
Business Development Director
Technology enthusiast and Bidooh believer who has spent his entire professional career within IT industry. 10 years at IBM holding various leadership roles, including account management, crisis management and business development. Currently taking part in expanding the world’s most advance DOOH technology.
Digital Marketing Manager
With 20 years experience in the IT & digital transformation industries, Bren has learnt his trade-craft at organisations such as British Telecom and Block. He also consults and advises a number of upcoming digital start-ups.
Over 15 years in professional software development, Lamaan Ball has full lifecycle experience on multiple and varied projects with roles involving team leading, mentoring, technical architecture, requirements gathering, negotiation with clients, UML designs at all levels and programming.
John brings 30 years of financial experience to the team. With a background in Corporate Strategy gained from large “Big 4” firms such as Deloitte, he is responsible for the financial planning of the company.A Chartered Accountant by trade, John has managed the financial affairs of companies and HNWIs across the globe. John recently supported a $15M ICO which completed its public offering in under 2 hours.
7 years of experience working with successful Tech-Startups in marketing and sales roles has allowed me to use those experiences and apply them to blockchain technology and ICOs. My passion is helping new and existing businesses surpass their goals and deliver successful projects. I'm driven by overcoming challenges in new and innovate ways. I believe it's my job to take your vision, help it grow, and maximize results.