The Bidooh ICO is launching soon, watch this space for updates...
Bidooh's lead investor is Manchester United Football Club's non-exec director, Michael Edelson who has done 20 stock market flotations of which 2 reached over $1bn in valuation - Wikipedia
Michael was instrumental in hiring Sir Alex Ferguson who went on to become the most successful manager in British Football History.
Bidooh's founders have won many awards for innovation including Pitch at the Palace which was organized by HRH Prince Andrew in London at St James’s Palace and attended by Her Majesty The Queen. The founders were invited to Windsor Castle where HRH Prince Andrew announced, “this is what the audience voted for last night, this is the future of advertising”.
With Michael’s help, they started to assemble a team of experts and discovered the problems that exist within the billboard market. A $34.8bn market that’s still booked over the phone, time consuming, resource heavy and cost prohibitive. This needed to be fixed. They imagined being able to book advertising space on digital screens to be as simple as ordering an Uber and priced as flexible as Google Adwords. It would mean any business can buy advertising on digital screens in real-time, opening up the world of digital screens to every small business.
Our vision for Bidooh is to revolutionize and democratize the $34.8bn billboard advertising industry. By creating a truly flexible, immediate, measurable self-service platform and open digital screen network, advertisers and media agencies of all sizes will plan and place their adverts through Bidooh.
This is an example of an 84inch digital screen that we have live in Manchester, you can advertise right now on this screen from Bidooh.com for just 1p per 10 second advert, without needing to call us. Everything can be done online and soon via the Bidooh iPhone and iPad app. We are live with 10 test screens which can currently be booked online using our self-service MVP platform. We have signed an agreement to install 2,000 screens across Europe with our Czech partners.
By making it available to all advertisers, with no minimum commitment, Bidooh will unlock a new customer base. These potential advertisers are currently unable to use outdoor advertising.Due to the open nature of the network, media owners can add their own existing or new screens to the Bidooh platform and generate new revenues from our existing advertisers. For complete transparency, the Bidooh platform will be auditable on the blockchain. Removing a reliance on trust, delayed or inaccurate reporting, this open digital ledger will be truly revolutionary.
DOOH token smart contract created based on Ethereum’s ERC20 standard
Video support - 10 second intervals
Advertiser iOS app released
Prototyping Ethereum blockchain / Bidooh platform integration initiation - Impressions (Advert displays stored to the blockchain)
Launch token trading on cryptocurrency exchanges
Advertiser Android app released
Clothing brand recognition targeting
Blockchain implementation & integration with Bidooh platform completion
Blockchain / Bidooh implementation beta release
Blockchain / Bidooh released into production
iOS & Android SDKs for billboard proximity detection to target adverts based on public social media feed posts
VLive video broadcast
SnapPay - Purchase at screen
Vehicle recognition-based targeting for large format outdoor screens
Real-time machine-learning based automated bidding
Our team includes a good mixture of business, technology and sales experience.
A long term (35 years) non-executive director of Manchester United F.C. He is an angel investor, venture capitalist, businessman and philanthropist who has been instrumental in floating numerous companies on both AIM and PLUS.
Abdul AlimCo-founder - CEO
Ex local government and Internet security consultant worked as a Technical Consultant at Capita Plc which is one of the UK’s biggest government contractors. Was part of the team that built and managed large-scale payment platforms collecting $1.4bn of monthly payments including TfL (Transport for London) Congestion Charging System, BBC TV Licensing and 220 local government payment platforms.
Shahzad MughalCo-founder - CPO
Blockchain developer, ex consultant and full-stack software dev at BBC, NHS & JD Williams. Built hyper-scalable enterprise and mobile platforms. Built the MVP from the ground up.
Paul AlthasenNon-Executive Director, Investor
Served as Executive Vice President of Euronet Worldwide Inc. until 2012. Also served as Executive Vice President and Joint Managing Director of E-pay Ltd subsequent to Euronet's acquisition. Currently serves on the board of Euronet Worldwide as Non-Executive Director.
Howard SimmsNon-Executive Director, Investor
Educated at Leeds and Oxford University, Howard is the CEO of Apadmi Ventures with more than 15 years’ experience in the tech industry.
Michelle CowanChief Growth Officer
20+ years between Apple and Cisco as Account Manager and Client Director. Michelle is heading the global growth strategy for Bidooh.
Graeme HughesBusiness Development Director
Ex JCDecaux and ClearChannel. Previously Business Development Director for Edifice, PrimeSight, and Titan.
Adam RowlandAdvertising Manager
Previous experience with Shopping Mall Media and Yell, focusing on our advertising customer acquisition.
Vicki SimmsToken Community Manager
Previously Head of Customer Sales, Service and Multimedia at Avios, and Head of Operations at AirMiles. Perfectly placed to help manage our token community.
A chartered accountant with 15+ years experience in industry, Hannah has worked in marketing and advertising all of her career. From tech PR to one of the UK's leading integrated marketing communications agencies, Hannah brings a wealth of experience with her finance cap on. Hannah is responsible for the financial management and strategy of the business.
Leona is the COO and co-founder of Synco. She oversees all operational demands arising from Synco’s multiple business lines and leads Synco’s marketing and fundraising campaigns for its investments. Prior to joining Synco Leona has led a successful career as an entrepreneur in the educations industry for 10 years. Her latest company provided instructor training, certification, and class provisions for more than 20 middle and high schools across Korea, delivering 150+ classes per year in extra-curricular education for the schools.
The experienced board and management team have also brought on some advisors to supplement the experience.
Omar has spent the last 12 years in the energy trading space throughout Europe for some of the largest energy companies in the world including Engie and Vattenfall before co-founding Energi Mine in the UK and taking that forward to a successful ICO.
Marcus was a Managing Partner at McCann Worldgroup. He has eighteen years experience in advertising and marketing agencies, with clients including Expedia, Costa Coffee, American Airlines, Aldi, World Vision and Argos.
Entrepreneur with extensive experience within fintech, alternative finance and other markets. He has gained valuable experience within Big 4 consultancy and at present he enjoys advising startups. Supported EnergiMine with their recent ICO.
John brings 30 years of financial experience to the team. With a background in Corporate Strategy gained from large “Big 4” firms such as Deloitte, he is responsible for the financial planning of the company.A Chartered Accountant by trade, John has managed the financial affairs of companies and HNWIs across the globe. John recently supported a $15M ICO which completed its public offering in under 2 hours.